Influence of Brand Name on Consumer Decision Essay Example for Free

Influence of Brand Name on Consumer Decision EssayIn the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the phase of the capitalist culture where the human values substantiate a contrary measure, you argon known by what you consent not by what you are.This naturally leads to the life in a society where every unmatchable hopes to have a unique place in the society, by possessing the things which sets them apart from the rest of people in the society. In present society and living way, the Brands not only represent the symbol of the company or carrefourion but to a larger extent define the general life of a person. What the person uses eject reflect his taste of life, his status in the society, his economic background and many other things. This makes a obscure connection between the company and its gull, with the consumer. In this two way relation both are qualified on each other for various di fferent reasons.In todays time nodes are very deeply connected to the tick offs. When they purchase any product like a car, mobile, items of daily need, brand name influence the consumers choice.Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality.I found this interesting and wanted to regulate out whether brand name influences the consumer choice when they go for purchasing any product. I chose to for the specific product becausethis is one of the products which got my attention because of many reasons.Initially the car production was dominated by few companies and one or two countries. With the time, the market started to grow and once considered to be luxurious commodity, cars became a need rather than a choice. This increased the demand and with that many morecompanies entered the arena to have their share of profit and intercept the growing market. This made the companies to put more efforts and funds to creating brand awareness of their product.With the Huge sum of money and effort invested by the companies to create the awareness of their brand in the market, many questions arise does this really chance upon the purchasing finishof the customer? Does the brand awareness somehow influence the sale of the product? and so forthOn the basis of these questions, I formulated my problem as followsThe purpose of this thesis is to create deeper devotion of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. Further I want to identify, if there is a connection between brands and the consumer decision making process.I conducted this study based on theories and surveys. I analyzed the result of the survey in order to be able to draw conclusions and find answers to my problem.I came to the conclusion that when consumer purchases a car, brand names influence his choice. Customers choose the well known branded car among other brands which are new or not so known.The study shows that branded cars have a great place in consumer mind, when customers go for purchasing a car, they prefer to purchase a well known branded car. Customers do not want to try new or unknown branded cars because they have no much knowledge about thelesser known brand. Usually, people purchase well known branded cars because they might have heard before about brands or they have some information about them from other sources.This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands.The consumers are very witting about branded and unbranded cars because they have the view that branded cars are more reliable than unbranded car. This study also explains that customers trust the branded cars quality. Before purchasing a car people do not consider the lesser known brand car, as people are very given over to some specific brands. Some people are loyal to specific brands, over time they want to purchase the same branded car because the specific brand has satisfied the customers involve and in turn has gained the trust in the brand name.I feel that the purpose of this study has been accomplish to some extant. The theory describe that brand name has a power, which attracts the customers towards branded products. The reasonis that customer gets redundant connection with specific brands product and become the loyal with brand.