Heinz Marketing: SWOT PEST and Five Forces :: GCSE Business Coursework Essays

Executive SummaryF.M.C.G. Company Heinz is the to the highest degree global U.S. found food confederation, with a world-class portfolio of powerful brands retention number 1 and number 2 market positions in to a greater extent than 50 intercontinental markets. There are many other far-famed brand label in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than cc brands around the world and makes over 5,700 varieties. The Company was founded in 1869 by heat content J Heinz called Heinz and Noble Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up again in 1876 by Henrys relatives John and Frederick the company was called F & J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the primary Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930.We analyse Heinz using S.W.O.T., P.E.S. T. and Porters cardinal forces.S.W.O.T. Analysis Strengths discolouration names, Market Leader and Slogans and Advertising.Weaknesses Mature product, Production cost, and other market leadersOpportunities Market growth, Brand name and Consumer FeedbackThreats Competitors and Brand loyaltyP.E.S.T Analysis semipolitical Factors Law, employee legislation and Health and Safety regulationsEconomic Factors National Economy and wear out marketSocial Factors Attitudes and Health conscious, Lifestyle changes and PopulationTechnological Factors spic-and-span product development, Information technology and Infrastructure Development.Porters five forcesThreat of Entry, is highThreat of Buyers, buying power is low great power of Suppliers, is lowThreat of Substitutes, is mediumCompetitive Rivalry, is medium to high admittanceWe have carried out a larn on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. In this study we analyses the company using a S.W.O.T analysis, P.E.S.T analysis and Porters five Forces. We also answered the following two questions1. Identify 5 characteristics that consumers look for in modern fast-moving consumer food goods. Compare the characteristics you identify with those identified by individual else in your class.2. Working in a small group. Brainstorm a series of ideas for the future development of Heinz Spaghetti. Having identified the ideas, list them in put up of viability.